The key to our shared success is the shared sense of purpose in our partnership. Our purpose is important to us: we are committed to doing good while growing success together, working with you to bring a solution to market that will help make the world better. We believe you share our purpose and our values.

We hold our partner relationships in high regard. You have committed your brand, your resources and your reputation to Grignard Pure: we intend to honor and enhance that as we go to market together.

Partnering for success begins with dynamic collaboration. That is the foundation of “Partnering for Success”. This is a six-part Webinar series that commences on Tuesday, September 21 at 11:00am EST and continues every Tuesday at the same time through October 26. We invite you to join us “live” for each installment, as we will be holding 15-minute Q&A sessions at the end. But fear not: we are recording each and will make them available for access by the end of each Tuesday.

As we prepare to commercialize together Grignard Pure through your channels, this series is a collaborative exercise in fully preparing you for success:

    • Educating your customers and prospects to the unparalleled efficacy and demonstrated safety of Grignard;
    • Designing sales and marketing strategies that open the minds and doors of your prospects and customers;
    • Understanding how to effectively position Grignard Pure – and to elevate it against inferior competitive products.


You are invited to a Zoom webinar.

When: Sep 21, 2021 11:00 AM Eastern Time (US and Canada)
Topic: Partnering for Success: The Grignard Pure Go-to-Market Webinar Series

Register in advance for the first webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.


Webinar 1

Watch the Full Recorded Webinar

Grignard Pure: The What, Where, Why, and When of Effective Air Treatment
Tuesday, September 21, 2021  11:00am EST

Overview: In this inaugural Webinar in the series, we provide you with the essentials on Grignard Pure: the history of the product, what it is and how it works, where it can be applied and and under what conditions, and why it represents the ultimate and best in antimicrobial air treatment.

This is foundational background that will get you up-to-speed quickly on the Grignard Pure story and how to use it in designing your own go-to-market strategy.

Webinar 2

Watch the Full Recorded Webinar

The Grignard Pure Product Strategy
Tuesday, September 28, 2012. 11:00am EST

Overview: Grignard Pure has a strong portfolio of products designed for both continuous (occupied) and episodic (unoccupied) space treatment. This session will fully educate you on the difference between continuous and episodic treatment so that you can align this with your own business model and sales plans.

Key topics we’ll cover: an overview of product portfolio: Continuous and Episodic; target/optimal markets for each product; application and device use cases: treatment needs, type of environment, size of space; product pricing, ordering and lead times.

Webinar 3

Watch the Full Recorded Webinar

Delivering Continuous Treatment: Getting Prepared for Success
Tuesday, October 5, 2021. 11:00am EST

OverviewOur occupied space solutions deliver continuous treatment in almost any indoor space, effectively and rapidly killing more than 98% of the virus in the air where it is most transmissible. This requires specialists – what we call Solutions Architects – who have a particular expertise: an understanding of the Grignard Pure product portfolio and how each device works and an expertise to scope an indoor space with the appropriate devices. The goal of this session is to help you prepare your Solutions Architects as specialists with the knowledge and skills to discover and uncover, scope and price, and then implement successful continuous treatment solutions for your customers.

Key topics we will cover: A detailed look of The Grignard Pure 4-stage process: Discovery, Scoping, Implementation, Monitoring; preparing your Solutions Architect(s) for success.

Webinar 4

Watch the Full Recorded Webinar

The Essential Toolkit: Grignard Pure Sales & Marketing Resources
Tuesday, October 12, 2021. 11:00am EST

Overview: Successfully marketing a regulated product approved for use in select states under a Section 18 Public Health Emergency Exemption can be challenging. In this webinar we’ll detail the most effective ways to position the Grignard Pure value proposition in your own sales and marketing strategies: and, we’ll walk you through the assets we’ve created to help you integrate them into your own programs.

Key topics we’ll cover: the Grignard Pure value proposition; developing marketing assets together; the competitive landscape; how to position Grignard Pure as an antimicrobial: claims to make and claims to avoid; how to position Grignard Pure against competitive technologies; and key assets including our repository, proposal templates, checklists, and other marketing guidelines.

Webinar 5

Great Training Leads to Long-term Customer Satisfaction
Tuesday, October 19 2021. 11:00am EST

Overview: Many of you may have already completed some or all of the training we offer. We have both LMS and web-based training modules, designed for specific audiences, including Sales Consultants (such as our Partners and Distributors), Implementers and End Users. As Partners, we believe it imperative that know and understand the full breadth of training we provide: it will prove valuable in your own sales, implementation and customer support functions.

In this session, we will familiarize you with all of our modules, to include: Sales Consultant, Installation, Continuous Treatment in our LMS system, and Episodic Treatment in our password access-only

Webinar 6

Online Resources: and
Tuesday, October 26, 2021. 11:00am EST

Overview: We have set up and we maintain and to be valuable resources for our partners: is an external facing resource that has a wealth of industry, regulatory, health & safety and FAQ content that can be helpful to your sales and marketing processes. GPCustomer,com is the central location for Partner and End User Training, and specific product information including documentation and manuals. In this session we will provide comprehensive navigations of both sites and encourage interactive dialogue on how we can make them even more valuable to you in your own efforts.

Key topics we’ll cover: Available sales and marketing and other informational resources on and product and training resources available on


Reach out to your Account Manager:

Ann Wallace



Alan Ramsdell